My zombie’s on the FHM website

It’s not often you get to say something like that, but the Zombie I’ve been training on the Resident Evil Extinction viral marketing contest has been released and he’s on the FHM’s website. Naturally I went there today to check on him, and didn’t even look at the all girl Karma Sutra videos on the site, even when I saw the still for the reverse cowgirl…

Never looked once…

FHM

*ahem*

Sweden bound baby

This post was written yesterday and scheduled to go live because right now I’m on the plane to Sweden for a work conference. The whole of Just Search are off to the Sunny bloody freezing climate of Scandinavia to board a boat for Estonia… better pack my seasickness tablets.

I’ll be back with photos this weekend, and hopefully if we’ve net access some on the spot blogging from the boat.

Happy valentine’s day by the way!

Kerry Katona uncovered

Not so long ago Kerry Katona was robbed at knifepoint in her own home, just down the road from me in Wilmslow. In fact, what was my flatmate doing that night?

Never mind, she’s bounced back (literally looking at the size of her) with a new MTV fly on the wall show in the same manner as the Osbournes. Can’t wait!

House for rent in Cwmbran

I haven’t been online for a few days because I’ve been back in Wales sorting out the last few details for my house, which I recently purchased in the divorce settlement. At long last the thing is up for rent, so if you’re looking for a house to rent in Cwmbran why not have a look.

It’s 3 story, and unlike what Darlows listed it as when they tried to sell it for my ex, it’s FOUR bedrooms (sneaky bastards trying to avoid the home information pack costs).

You’ve read the blogs, now live in the house!

Resident Evil Extinction infects Viral Marketing

The DVD for Resident Evil Extinction is out shortly in the UK and Sony have just launched the mother of all viral marketing campaigns.

You sign up at their website (which can be seen in the video below) and register your own Zombie character. Then at 09.00 GMT on 18th February the zombies are released to different advertising units on various websites throughout the Internet. There they will wait for Alice to find them and destroy them.

You can increase your Zombie’s chances of survival by training him, and even receive updates about what website he is on and how he’s fairing.

Naturally there are prizes to be won too. Watch the video, create a Zombie and try to survive Alice.

What is Reputation Management?

After I posted a scathing blog about a Facebook application someone named Sean added an obviously contrived comment to the post in an attempt to improve the tone towards that product. He was blatantly attempting something called ‘reputation management’ which in our Online World means to ensure that your personal or company name, or product/service receives positive results when searched for in Google (or other engines if you care about them).

So a search for that particular Facebook app obviously ranked in Google, which in turn meant that people looking for it saw my scathing comments; thus someone tried to redress the balance.

It’s not good for your reputation if when someone searches for you all they see is people slagging you off!

Now, you can do what Sean did and feebly attempt to answer the criticism by replying to the comments, forum posts or blog posts; or, a more successful but naturally more difficult tactic would be to ensure that nothing negative appears for your name when someone searches in the first place.

How could you do this? If you have sites like openly slate your name or product what can you do about it?

Simple, make sure that other websites rank above them. For example, if you Google my name (Darren Jamieson) you won’t see anything negative in the top 10 results.

Darren Jamieson

Now I don’t own all of those websites, I’m not even the Darren Jamieson in question on some of them, but there’s nothing negative about me there. Don’t think for a moment either that it’s because I’ve not annoyed anyone enough to try, I have ;).

No, it’s reputation management in action.

If you have a problem with your online reputation and would like to know what can be done about it, don’t post comments on the forums and threads in question from made up customers of yours saying how good your services are, that doesn’t work. Give me a shout at Just Search, I’ll advise you on what can be done.

So much anger, so little time