The DVD for Resident Evil Extinction is out shortly in the UK and Sony have just launched the mother of all viral marketing campaigns.
You sign up at their website (which can be seen in the video below) and register your own Zombie character. Then at 09.00 GMT on 18th February the zombies are released to different advertising units on various websites throughout the Internet. There they will wait for Alice to find them and destroy them.
You can increase your Zombie’s chances of survival by training him, and even receive updates about what website he is on and how he’s fairing.
Naturally there are prizes to be won too. Watch the video, create a Zombie and try to survive Alice.