Category Archives: Direct Line Insurance

Detailing my ongoing dispute with Direct Line Insurance, who paid out the wrong person on my car after it was stolen and then recovered. They demanded the car back from, their MD Chris Moat denies responsibility. Read all about it here.

Direct Line Insurance, Google, Internet

MrDaz.com ranks Page 4 in Google for Direct Line Insurance

Leave a comment

Well this is an interesting, yet not unexpected turn of events. In my effort to rank #1 in Google for the name of the MD of Direct Line Insurance, one Mr Chris Moat, I have crept up the listings for none other than ‘Direct Line Insurance’.

Imagine what potential customers must think if they search for Direct Line and find my website, complete with a history of what Direct Line Insurance did to me regarding my stolen BMW Z3.

It won’t look good for them. Anyhow, have a look at this screenshot of Google’s SERPs.

Direct Line Page 4

Direct Line Insurance, Google, Internet, SEO

MrDaz.com ranks #2 in Google for Chris Moat

2 Comments

Would you look at this. My quest to rank in Google for the name of the MD for Direct Line Insurance, Chris Moat is almost complete. MrDaz.com now ranks in Google.com and Google.co.uk at #2 for ‘Chris Moat’, prompting loads of angry Direct Line Insurance customers to find my site and leave their comments.

We should be #1 very soon. Ah, the simple pleasures of SEO.

Direct Line Google

I look forward to Direct Line Insurance themselves getting in touch with their thoughts.

Direct Line Insurance, Humour, Stolen Car

Direct Line Insurance ask if I want to renew

Leave a comment

This is quite extraordinary, and the timing is impeccable. I’ve just received an email from Direct Line Insurance asking if I’d like to renew my ex wife’s car insurance with them.

Direct Line email

Let me think for a second… erm, no. No thank you. It’s ironic isn’t it. They pay the wrong person for my car when it is stolen, insist they did nothing wrong and even con me into giving them my V5… then they ask if I’d like to use them for insurance on my ex-wife’s car?

Chris Moat, you run a tight ship there at Direct Line Insurance. Luckily with MrDaz.com now page 1 on google.co.uk for your name people will start to see just what happens when you insure with Direct Line.

We’ll be #1 soon Chris. Better do something.

Direct Line Insurance, Google, Stolen Car

Chris Moat

10 Comments

Chris Moat is the managing director of Direct Line insurance and the person who decided I wasn’t going to be compensated when they paid out the wrong person after my car was stolen. The reason I’m writing this particular post is because Chris Moat has been one of my referring keywords of late as I’m ranking in Google for his name. I’m not ranking high enough because I haven’t optimised for it, until now.

I imagine that when this blog shows up on the first page of Google for Chris Moat it will be a little embarrassing for Direct Line because everyone will see what they have done with regards to my stolen BMW Z3. In fact, if we get #1 for Christ Moat that would be highly embarrassing for Direct Line. Let’s see what happens folks 😉

Direct Line Insurance, Google, Internet, Stolen Car

Insurance company keeps tabs on MrDaz.com

2 Comments

While checking my website stats this morning I noticed a very interesting referral from an unknown source. It seems that 7 times between September 8th and September 22nd I have received visitors from a desktop application that checks claims history…

Interesting. This means that my website has a link pasted into it in someone’s application at an Insurance company, and they’ve been regularly clicking on the link to view my site. Obviously unknowing that I can track them. Now the question is, is this Royal & Sun Alliance or is it Direct Line?

Whoever it is, their reference in the database for my site is: 67752 – as you can see from this screen shot of my stats from Google Analytics.

Insurance statistics

Hello people from the Insurance company! Nice to see you frequent my website. If it’s Direct Line looking at my site, don’t worry, the financial ombudsman will be in touch shortly, but if it’s Royal & Sun Alliance as I suspect, deal with my last letter as instructed. Fix my damn car as you should have done over a year ago and send me the money you owe me.

If you spent more time dealing with your claims and doing your job instead of browsing my (admittedly very amusing) website you wouldn’t have any of the trouble you have now.

Direct Line Insurance, Humour, Internet, Stolen Car

Direct Line reject MrDaz as an affiliate

1 Comment

As an affiliate marketer I’m always on the lookout for new opportunities to make money from different merchants. While browsing through Tradedoubler last week I noticed some adverts for Direct Line Insurance… you may remember that Direct Line are the scam merchants who tried to reposess my car after paying out the wrong person.

Well, as a website for this merchant I added none other that MrDaz.com. Guess what? I received this reply from the theiving bastards.

From: TradeDoubler [mailto:no_reply@ext.tradedoubler.com]
Sent: 23 September 2007 22:01
To: ***@*******.***
Subject: TradeDoubler application declined / denied

Unfortunately your application for http://www.mrdaz.com to Direct Line have been denied.

The most likely reason is that the merchant did not think that the content of your site was suitable for them. To see if the merchant has a specific criteria when evaluatating affiliate sites, please see the merchant program page.

Best regards,

TradeDoubler

The funny thing us of course, whenever I mention Direct Line on this blog I get Direct Line adverts pop up from Google Adsense, so their ads are on here anyway. Doubt my site is much of an advert though. If you want to be ripped off and lose the whole value of your car, go with Direct Line. I did, and my car is still sat dormant 14 months on!

Direct Line Insurance, Stolen Car

Direct Line duck and weave

Leave a comment

August 1st is approaching fast and with it Direct Line’s deadline to fix the situation. I chased them today, again at great expense to myself as these phone calls over the last 12 months have proved costly, and they gave me some more bullshit.

Seems they’ve decided their decision is the same, and they are not admitting they are liable for the mistake and therefore will not offer me any compensation for the cost to myself as a result of their fuck up.

This will now be taken further as I believe they have acted illegally.

I’m happy in a way because it means I have more blog material for some time to come.

Direct Line Insurance, Stolen Car

My Reply to Direct Line

Leave a comment

As promised, here is my repost to Direct Line concerning their apology of sorts and offer of 200GBP compensation.

Chris Moat
Direct Line Insurance plc
3 Edridge House
Croydon
CR9 1AG

Tuesday July 9th 2007

Dear Chris,

I have received and considered your reply and offer of 200GBP ‘compensation’ for my trouble over the past 12 months. However, the offer of 200GBP barely covers this last month’s loan repayments on the car, a car that your company have made impossible for me to use for a year.

Your claim that you are not liable for the depreciation of the car, for the storage of the car and for the loan I have repaid this last year is in error. The sole reason I have been paying for the vehicle and did not sell it in 2006 is because you negligently paid out the wrong person on the car, after it had been recovered, and subsequently placed a marker on the vehicle claiming that Direct Line were now the legal owners. This was YOUR error, an error that I have been paying for ever since, and am STILL paying for today.

Your offer of 200GBP is woefully unacceptable, derisory and offensive. Obviously I must decline your insulting offer as it doesn’t even cover the MOT, TAX and Insurance for the vehicle, which was all in place this time last year.

You have admitted that you made a mistake in not attempting to find out who the legal owner of the vehicle was, and in ignoring my efforts to relay to you the facts. You were defrauded by Mrs Jamieson when she illegally claimed that she was the owner of the vehicle in order to extract money from you when you were both aware that Royal & Sun Alliance were liable for the loss of the vehicle.

Your colleague Ray Harper has already admitted his disgust at the actions of your company with regards to dealing with this case, and that his intentions in passing the case to Chloe O’Driscol were for you to find in my favour. This of course you did not do. I genuinely feel that I had I not brought the financial ombudsman into the equation you would still be withholding my V5 and insisting you had a legal claim over my vehicle.

I should advise you also that I record all of my phone conversations as a matter of course and in the public interest reserve the right to broadcast any of them as the evolution of this claim has long since descended into farce.

I reiterate my desire to be fully compensated for the depreciation of my car, the storage for the car and for the loan repayments I have made on the vehicle while it was unable to be used as a direct result of your actions.

If this matter is not resolved satisfactorily by August 1st it will be passed to the financial ombudsman as Direct Line have been incompetent, negligent and have in my opinion, acted illegally.

I look forward to your reply.

Kind Regards

Darren Jamieson