Why Google PageRank is meaningless

I posted previously how Google had penalised this site for selling links by hitting me with a PageRank penalty. Now Google has completely stripped this site of PR (as you can see if you have the PR toolbar) for what I can only speculate is link selling.

This is a bit of an annoyance to be honest because this site hasn’t sold any links except for the TextLinkAds widget on the right, which has been there for a few years now and only has one link.

What’s worse is that many other sites continue to sell links, right under Google’s nose, without any kind of penalty, though I’ll be blogging more on these in due time, and about how I’ve reported these sites to Google and Google has done nothing about it.

Still, as the title of this post suggests, PR is meaningless. It doesn’t affect your traffic or your rankings within the SERPs. The only advantage to PageRank is that advertisers can see how popular site is more easily. Anyone who looked at this site without paying too much attention could assume it didn’t get any traffic… which would be something of a mistake.

Darren Jamieson

Darren Jamieson, aka MrDaz, is the Technical Director and co-founder of Engage Web and has been working online in a career spanning two decades. His first website was built in 1998 and is still live today.

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One thought on “Why Google PageRank is meaningless”

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