As John Chow correctly reported earlier this week, Google have were planning to make a fundamental change to the way their Adsense ads are clicked. Well now they have.

As you can see from the diagram Google have reduced the clickable area from the whole ad, to just the Title and the URL. This, they say, will help prevent accidental clicks.

Of course what it will do is reduce my revenue. I’m already considering ditching Adsense on certain websites, despite the increased revenue I enjoyed recently.

You can read Google’s explanation for this on their official blog.

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I first saw this cheque from Internet money maker Shoemoney sometime last year and it’s always intrigued me that money like this can be made from Adsense. Well, now Google have granted Jeremy permission to put up his full stats for the month in question, the month where he made $132,994.97 from Adsense.

We can see from his screen grab that his CTR isn’t particularly high, meaning he could have optimised the ads on his page a little better. We can also see that his eCPM isn’t very high either. What he does have that’s incredibly high is traffic. Pure, raw traffic. Almost 500,000 page views per day. That’s impressive, but with that sort of traffic my sites would net considerably more that the $133K he made.

That’s decided then, I need some traffic. The mission begins.

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I’m sure you’ve watched the video by now, if not, why not? Here’s the original script for the Mr Daz on Adsense video blog posted last night:

Oh, Hi there!

I’m Mr Daz and I’ve been an Adsense publisher since 2003. When I first started using Adsense, earning over $1 per day seemed like an achievement, but as you can see I’ve come a long way since then.

Adsense works for me because I follow the principle that content is king, and with good quality content comes good quality relevant ads. Obviously, the more relevant your ads, the more likely-hood your users will click on them.

One of the things I really like about Affiliate Marketing, and Adsense in particular, is that there’s really no limit to how much you can earn. If I used my skills to build websites for clients my earning potential would be limited to how much I could charge per hour, and how many hours I could physically work.

With Adsense, there are no limits. It really is a question of how much do you want to earn?

Plus with Adsense I’m earning money when I eat, sleep, drink down the pub, or in fact right now. I’m earning money right now. Isn’t that better than having to work for clients? Only getting paid when you’ve done the work?

With Adsense, I can spend time developing the website, caring for it, nurturing it. Building up its content, and then I can monetise it and it will begin earning me money straight away. Everything it earns from that day forward becomes mine, not a client’s.

Google pay the money I’ve earned from Adsense directly into my bank account at the end of every month, no fuss and no hassle. That sure beats having to chase clients to pay your invoices, and having to deal with slippery accounts departments who try to delay paying you for as long as physically possible.

The best tip I could give for anyone wanting to earn money with Adsense is to make use of Google’s custom channels. These will show you which of your ad units has the highest click through rate. When you know which of your ad placements gets the most clicks, you should make sure you put this ad placement first in the HTML code because Google fills the first ad slot it finds with the highest bidding ads.

This way, your highest converting advert will have the highest paying ads, earning you the most money. If you don’t do this, you could be losing out on some potentially massive revenues. A little tweak like this can make a big difference.

Good luck with your Adsense campaigns, and remember… how much do you want to earn

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