A few weeks ago I did an interview for Precision Marketing where I talked about the importance of usability in your Online marketing. This is something I feel quite strongly about as all too often I feel people miss the point with their websites. They think that by getting large volumes of traffic the job is done, but their conversion rates will be low due to an unprofessional or in some cases unusable website.
‘If you build they will come’ may be possible with SEO and PPC, but you need to build it right in the first place, otherwise they’ll come, see it’s not very good and leave. So while as an SEO myself I can get traffic to your site, I’ll always advise your site is up to scratch first and if necessary recommend a full usability report.
You can download the full article here for Precision Marketing