Using YouTube for SEO

One of the best websites to use for Internet marketing is Google’s own YouTube. By uploading videos to YouTube for your products, services or even videos that are relevant to your website you can promote your site to millions of users free of charge. Better yet, by using YouTube you can also achieve Google rankings for phrases that you would otherwise be unable to get.

For example, one of my Transformers websites uses a YouTube account to post videos from PR companies and videos I have taken myself, such as at the ‘Transformers Revenge of the Fallen’ press conference earlier this year. One of the videos uploaded to this channel was for the Transformers 2 video game, and was sent to me by Atari.

This video:

You need to a flashplayer enabled browser to view this YouTube video

Now, that trailer has received over 17,000 views on YouTube, and in its description there is a link back to my website. It also ranks on the front page of Google for a search on ‘Transformers Revenge of the Fallen Video Game’, so anyone looking for the game will watch the video.


How has this been accomplished? This has been achieved using SEO.

This method can be replicated with practically anything. All you need to do is to create a compelling video and optimise it with the same SEO techniques you would use on your own website.

By doing this you can make YouTube work for you and increase the awareness of, and traffic to, your website.

Darren Jamieson, aka MrDaz, is the Technical Director and co-founder of Engage Web and has been working online in a career spanning two decades. His first website was built in 1998 and is still live today.

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