Sky News quotes me on why Friends Reunited failed

I was asked by Sky News yesterday morning for my views on why the social networking website Friends Reunited failed, when sites like Facebook and MySpace prospered. The reason for the question was the news yesterday that ITV had to sack 600 people after they announced they’d lost billions of pounds, some of which was on their poorly researched purchase of Friends Reunited in 2005 for £120 million.

What were they thinking?

I told Sky News how Friends Reunited was eclipsed by other, better, social networking sites because Friends Reunited tried to rely on the subscription model to provide access to your friends, whereas better competitors were offering more for free. Friends Reunited failed to act when the likes of Facebook cropped up, insisting their subscription model would work, while their members left in their droves.

Now Friends Reunited is worthless, which is considerably less than the £125 million ITV were duped out of for it.

I do wonder just who makes these decisions, and how they’re able to get £125 million to play with on an obviously bad investment.

I hope someone lost their job over that one.

Darren Jamieson, aka MrDaz, is the Technical Director and co-founder of Engage Web and has been working online in a career spanning two decades. His first website was built in 1998 and is still live today.

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3 thoughts on “Sky News quotes me on why Friends Reunited failed”

  1. No surprises for seeing that you wish someone “lost their job”, Dazza!
    The “Social networking” craze was over for me before it began, really. I was using (the original) Faceparty long before the tedious Facebook or MySpace ever became household names.
    Facebook and Myspace are almost entirely populated by chavs living in council or “social” housing anyway, and not worth a look.
    As for Friends Reunited, it’s primary goal was to keep old “schoolfriends” in touch with one another, which is a VERY unhealthy thing because “moving on” and putting the past behind you is a VERY good thing indeed! Dwelling on the past gets you nowhere.
    Expect Myspace and Facebook to both stagnate further this year.

  2. Afraid this site has been a PR3 for a while now, all to do with the Google penalty for link selling… Fair cop.

    Hi Chris, my own pet troll. When Sky News want someone to quote on being a delivery boy I’ll give them your number.

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