SEO Ninjas name and shame Business First

The SEO Ninjas have posted the first of what they say will be a regular feature on their website where they’ve named an SEO company who use black hat SEO techniques. The company is called Business First, and according to the Ninjas they’ve spammed up their clients’ websites with links to other sites.

Check out what the SEO Ninjas say about Business First here.

Darren Jamieson, aka MrDaz, is the Technical Director and co-founder of Engage Web and has been working online in a career spanning two decades. His first website was built in 1998 and is still live today.

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2 thoughts on “SEO Ninjas name and shame Business First”

  1. We are flattered to have been sniped by another SEO company based so close to us in Cheshire 🙂

    It only took us two weeks to detect your post posted on the 10th, which sort of indicates that we know a little bit about using search engines.

    However, in defense of it must be mentioned that the black hat techniques that you cite are outdated and nolonger used by us.

    At the time back in 2004 the black hat technique of hidden text stuffing using CSS to render text the same color as the background, or off screen, was an effective and commonly used SEO technique at promoting websites for “search engine optimisation”.

    At the beginning of last year (2006) google clamped down on this method leading many websites to become blacklisted.

    As of 2006 this black hat technique was discontinued by and its implementation removed.

    None of our SEO clients have been google blacklisted and any SEO clients that you cite on the way back machine as blacklisted have simply moved or closed down naturally, which is quite normal considering your data is quite old.

    I’m sure Paul would agree that today’s black hat techniques were once commonly used by internet marketing consultancies a few years ago, in the same way that ghastly link spam farms were once an effective technique back in the 1990s. Whether an SEO technique used is fair or not is relative to the norm used by other search engine optimisers at the time.

  2. That’s great chaps, but while I appreciate a good e-argument as much as the next guy you should be having this debate over at SEO Ninjas…

    Ah, I see you’ve posted almost the exact same comment there. Don’t want too much of that going on, lest I’ll get a duplicate content penalty.

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