When you hire an SEO company to work on your website you need to ensure that they know what they’re doing, they’re ethical and they don’t do anything to endanger your website in Google. Sadly, many SEO companies (including some UK based ones) engage in spam linking tactics, such as spamming the comments of blogs with badly written copy in the hope of building links.
For example, the following ‘comment’ was left on one of our sites recently (today actually, on a Saturday) using an IP address based in Asia. As you can see, the comment is asking for a link to the client’s website (an ‘SEO’ company based in London) and has been written by someone who clearly has English as a second language. The line: ‘There is following our link details once you will add then confirm the same’ demonstrates the poor use of English.
Have a read of the comment we received:
Author : smith (IP: 110.172.26.20 , 110.172.26.20) E-mail : smith.adairs@gmail.com
URL : http://www.digital-spark.co.uk/
Whois : http://whois.arin.net/rest/ip/110.172.26.20
Comment:
Dear webmaster,I just visited your website. After reviewing your website, I thought you would be a great resource for exchanging link.
There is following our link details once you will add then confirm the same.
By using following details:
Title: seo company
URL: http://www.digital-spark.co.uk/
Description: SEO Consultant London – Digital SparkAwaiting for your response
Thanks & Regards,
Link Exchange Expert
This type of spam link building doesn’t do a website any favours, and merely serves to highlight the unethical practices of the SEO company involved. The fact that these links are FOR the SEO company makes matters even worse.
You shouldn’t spam websites for links using poor quality, broken English.
Darren Jamieson, aka MrDaz, is the Technical Director and co-founder of Engage Web and has been working online in a career spanning two decades. His first website was built in 1998 and is still live today.
