With UK businesses now spending more on Internet advertising than they do on TV advertising, the power of videos via the web is becoming more significant – and this latest advert from Continental shows the quality of advertising online. Rather than just being a video advert, the ad is a mini website, complete with social networking links and a dealer locator. While the video itself may be the sort of short film that would have fitted right in on television, a TV advert such as this could have never afforded itself the level of interaction that this advert does.
TV is dead. Long live the Internet.
Darren Jamieson, aka MrDaz, is the Technical Director and co-founder of Engage Web and has been working online in a career spanning two decades. His first website was built in 1998 and is still live today.
