While in HMV a few weeks ago, browsing around the Blu-Ray section, I was torn between Kick Ass and Scott Pilgrim. With my love of Edgar Wright’s films I opted for Scott Pilgrim, as I hadn’t seen it, and was, in some small part, swayed by the inclusion of exclusive postcards for Scott and each of the evil exes. This small, inexpensive, addition seemed like a good idea, and I remember Metrodome doing a similar thing a few years ago with their Transformers DVDs when they included postcards of the cover illustrations.
This started me thinking. Even the tenth anniversary of the cult-classic (because that’s what the news reporter from HTV Wales called it) Cop on the Edge has been and gone, there’s always the twentieth, twenty-fifth and so on. Collectible postcards of the characters or artwork seems like a good idea… well, an idea nonetheless.
So how much can postcard printing cost? The DVD authoring was done by Eddie Keaton, so that’s all taken care off. The cover design is also done in-house (yeah, I know, it shows) so there’s really no other expense. Even the website itself is over 10 years old, so has something of a web presence already.
All that’s left is the cost of any crap that we want to throw in with it (I say crap in the most loving sense because, postcards aside, the film ain’t gonna be save by freebies).
All that remains is what to include on the postcards, and how many? Naturally there’s the iconic (or derivative, you decide) cover art itself (below). Then there’s the original flyer that was made to promote the screening, way back in September of 1998… Christ I feel old. How about character art? We still have all of the original stills somewhere… I think.
The possibilities are endless (if you consider less than ten endless).
Anyway, I’ll leave you with the trailer and the 10th Anniversary DVD cover – while I go and investigate the costs for postcard printing.