StumbleUpon taffic and Adsense

Last week I had one of my blog posts stumbled, resulting in an extra 10,000 page impressions in one day. The post in question was for a funny IT video, which as luck would have it was pay-per-watch. I didn’t stumble it, it never pays to stumble your own posts. It’s always better when that happens naturally.

What is interesting though is how an extra 10,000 page impressions in a single day affected my Adsense on this site. You’d think that more traffic means more impressions, means more clicks thus more revenue. In truth, it’s quite the opposite.

One week later, when I had 10,000 less ad impressions, my Adsense ads tracked more clicks and more earnings. So an extra 10,000 impressions through StumbleUpon had no impact whatsoever on my Adsense revenue, other than drastically reducing my eCPM.

Of course the Stumble traffic did have an affect on my pay-per-watch video earnings 😉

Darren Jamieson, aka MrDaz, is the Technical Director and co-founder of Engage Web and has been working online in a career spanning two decades. His first website was built in 1998 and is still live today.

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