You’d think that a company that sells sportswear and is owned by a Football chairman (Newcastle’s Mike Ashley) would know not to insult the Liverpool fans who died at Hillsborough in 1989.
You’d think, but you’d be wrong. Sports Direct (Sportsdirect.com) sold a shirt to a Manchester United fan (obviously) bearing the number 96, and the words YSB Not Enough.
- 96 is the number of fans who died
- YSB stands for ‘you scouse bastards’
- Not Enough refers to how Man UTD fans wish more Liverpool fans had died
So why did Sports Direct print and sell this shirt? According to them, they didn’t know what it meant. The Man UTD fan put some photos of his new pride and joy on Facebook, which promptly got his account shut down and a score of complaints directed at Sports Direct, who have since apologised for selling the offensive shirt.
This does beg the question, just what were Sports Direct thinking? They’ve certainly created some publicity for themselves online, but it’s probably not what they would have wanted.