SEO Ellesmere Port

Using geographical keywords in search engine optimisation is one of the most difficult to things to make natural, and something that many inexperienced SEOs fail to do quite spectacularly.

The use of geographical keywords is help your website rank for searches on specific services in conjunction with locations, so if someone is searching for ‘SEO’ and they’re located in Ellesmere Port, they would most likely search for ‘SEO Ellesmere Port’. Of course, in order to rank for a phrase such as this you need to use the phrase in your content, but ‘SEO Ellesmere Port’ is not grammatically correct – you would have to use a stop word such as ‘in’, making the phrase ‘SEO in Ellesmere Port’.

However, if you want an exact match on your SEO keywords, you’ll want to try to get the phrase into your content without the stop word – but doing that while maintaining the integrity of your content can be difficult. There are ways to do it though, as you can use punctuation instead of stop words. For example:

One of the most important marketing services is SEO. Ellesmere Port companies often look for…

You can use the Internet to look for local companies offering SEO; Ellesmere Port for example has several of these companies.

By using punctuation such as this, you are able to use geographical keywords and make them read naturally.

Darren Jamieson, aka MrDaz, is the Technical Director and co-founder of Engage Web and has been working online in a career spanning two decades. His first website was built in 1998 and is still live today.

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