Well this is an interesting, yet not unexpected turn of events. In my effort to rank #1 in Google for the name of the MD of Direct Line Insurance, one Mr Chris Moat, I have crept up the listings for none other than ‘Direct Line Insurance’.
Imagine what potential customers must think if they search for Direct Line and find my website, complete with a history of what Direct Line Insurance did to me regarding my stolen BMW Z3.
It won’t look good for them. Anyhow, have a look at this screenshot of Google’s SERPs.