Microsoft now paying people to search

Just what is it with Microsoft and their staggering inability to make a search engine that works? People use Google over Yahoo! and MSN (or Live.com, or whatever the hell it’s called today) because Google gives you the most relevant results to a query. If you’re looking something, you’ll find it by using Google. People don’t use MSN (Live.com) because it throws back completely useless, irrelevant, crap results.

It’s not rocket science, yet Microsoft, in an attempt to get people to use their search engine, are offering free gifts and points.

I just don’t get it. If Microsoft want people to use their search engine, make it work. Make it actually give you the information you’re looking for. Don’t pay people to search, or offer them prizes to use your crap search engine, just make the bloody thing work.

Sadly them seem completely unable to do that, much like so many other so called search engines.

Don’t bother with frills, prizes, paying people or fancy Ajax features, just offer a search engine that gives you results, devoid of spam. Then people will use it.

Darren Jamieson, aka MrDaz, is the Technical Director and co-founder of Engage Web and has been working online in a career spanning two decades. His first website was built in 1998 and is still live today.

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One thought on “Microsoft now paying people to search”

  1. I completely agree, their search is pants and they’d be better placed just making it work.

    But I have to admit I’ve just signed up for it! Just got an e-mail from Microsoft SearchPerks – If you make 25 searches a day for the next 5 months they’ll give you 2’500 airmiles. That’s 1/16th of a free return flight from London to anywhere in North America – and we collect airmiles all over the place ~ so already have enough for one return each!

    I often just search for really obvious stuff, but of course if I want the answer to a problem I’ll just use the Google toolbar above it instead.

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