Link building mistakes: comment spam

Being someone who runs, shall we say, a fair number of blogs, I get one or two spam comments posted on different websites from people looking to ‘build links’ for SEO. Some of these comments are well written, and reference the blog itself, whereas some are just utter rubbish, written either by automated systems or by people who have only a passing familiarity with the English language.

Now, while it’s very easy for me to identify which comments are genuine and which are posted purely for SEO purposes, it is interesting to see which companies and websites employ SEO companies that use these black hat, spam tactics.

So, here are a couple of the best spam comments I have received lately, complete with the emails of the ‘people’ who left them, and the websites who have been using dodgy SEO link building techniques.

Posted by: mark clayson
URL: markclaysoncomputers.com
Email: VercherArrollo90@gmail.com
IP: 217.219.115.133
Submitted on 2011/10/05 at 10:07 pm

Hi my loved one! I want to say that this article is amazing, great written and come with approximately all vital infos. I?d like to look extra posts like this .

I’m willing to guess that ‘Mark Clayson’ didn’t post this himself, as the English is so poor it’s clearly not from someone who has English as a first language. The email address used, a disposable Gmail address, is a clear giveaway that the poster is in the habit of posting bulk comments and isn’t actually Mark Clayson.

Posted by: language blog, job market, bilingual jobs, multilingual jobs, expat employees, language jobs, blog
URL: blog.toplanguagejobs.com
Email: VerenChronister3005@gnumail.com
IP: 89.175.182.190
Submitted on 2011/10/06 at 12:11 pm

Thank you a bunch for sharing this with all people you actually recognise what you are speaking approximately! Bookmarked. Kindly also consult with my website =). We can have a link change arrangement among us

This meaningless drivel was posted on the same day, using a very similar email address format. What I like about this comment is that it’s absolute garbage, making no sense, yet is promoting a website offering ‘language jobs’. What a cracking advert for the website! I bet the marketing department at toplanguagejobs.com will be thrilled to have their website and brand associated with this kind of crap.

Building links for SEO is important, but not as important as building them properly. If you employ an SEO company or link builder that uses link building techniques such as this you’ll end up with some seriously poor quality links, and your brand damaged by the nature of the links – and you might end up as the subject of a blog on MrDaz.com, which is far worse!

Darren Jamieson, aka MrDaz, is the Technical Director and co-founder of Engage Web and has been working online in a career spanning two decades. His first website was built in 1998 and is still live today.

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