Reputation management is one of the hottest topics in SEO right now, as with the immediacy of the Internet it’s easy to fall foul of an angry blogger or find your reputation questioned on review websites. With that in mind I commented for Just Search on Net Imperative on how to manage your brand reputation online.
The article only scratched the surface of what is a mine field of information (I don’t use the phrase ‘mine field’ lightly either, one wrong step and your efforts in reputation management can explode in your face).
Still, the basics are touched upon for someone to get an understanding of what reputation management is all about.
I may do a more in-depth piece on the Just Search blog at some point, as it’s definitely something worth exploring further.