With UK businesses now spending more on Internet advertising than they do on TV advertising, the power of videos via the web is becoming more significant – and this latest advert from Continental shows the quality of advertising online. Rather than just being a video advert, the ad is a mini website, complete with social networking links and a dealer locator. While the video itself may be the sort of short film that would have fitted right in on television, a TV advert such as this could have never afforded itself the level of interaction that this advert does.
TV is dead. Long live the Internet.