How to become an authority website in Google

Ever wondered how to become an authority website in Google? No? Ah, I was kinda counting on you actually wondering that. Oh well, I’ll tell you anyway. I did an Interview for .Net magazine a while ago on the subject, and the whole article has just been published in full on Net Imperative.

The article starts off with the intro:

Natural SEO isn’t just about editing tags on your website, inserting some well chosen keyphrases and building up links. The most successful websites on the Internet, the ones Google consider authorities in their fields, all have similar things in common. Many of them don’t even use conventional SEO practises, yet they rank above seemingly better optimised websites for relevant searches.

Then it proceeds to tell you just how to do it, in five simple steps. Have a read and see what you think; it works too 😉

Darren Jamieson, aka MrDaz, is the Technical Director and co-founder of Engage Web and has been working online in a career spanning two decades. His first website was built in 1998 and is still live today.

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