HMV stands for DVD

I was just checking up on some keywords I optimise some websites for, and was quite stunned – nay, in awe of hmv.co.uk’s ranking in google.co.uk for DVD. They’re #1, out of 1.2 Billion results.

Now that’s impressive.

How did they do this? It’s done through an awful lot of link building, as they have 5,000 indexed Google backlinks compared to just 108 from game.co.uk – who are a similarly sized company and website.

You see what you can achieve if you put in the work? dvd.co.uk, play.com and of course amazon.co.uk all rank inside the top 10 as well.

It’s sort of comforting to see the high street retailers getting to grips with ecommerce in a big way.

Darren Jamieson, aka MrDaz, is the Technical Director and co-founder of Engage Web and has been working online in a career spanning two decades. His first website was built in 1998 and is still live today.

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