HDNL rebrands to Yodel to escape bad online press

It appears that Home Delivery Network has finally given up on trying to repair their shattered online reputation (just Google for HDNL or Home Delivery Network and you’ll see what I mean) and they’ve opted to change names instead, to Yodel.

The CEO of Yodel, Jonathan Smith, claims the move is to help the company move forward and become the biggest delivery firm in the industry, but we know the real reason. In a comment that made me chuckle, Yodel CEO Jonathan Smith says that Home Delivery Network’s rebrand will allow them to become more customer focused!

“”We are delighted to be unveiling this new brand, which represents our ambitions to be a truly customer focused business offering a full suite of services that others in the market cannot match.”

The combined business is already growing faster than the market and we are excited about our future potential.”

I guess this means that when people come home to find parcels lobbed over fences or packages shattered into pieces and a note from ‘Yodel’ – they’ll struggle to find them online in order to complain – at least that’s what HDNL will be hoping.

Fear not though; already on the case!

Darren Jamieson

Darren Jamieson, aka MrDaz, is the Technical Director and co-founder of Engage Web and has been working online in a career spanning two decades. His first website was built in 1998 and is still live today.

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