Google clamps down on buying links

Google’s foremost blog merchant Matt Cutts announced a while back that Google would be clamping down on sites that buy and sell links in order to boost their Page Rank. The SEO community was divided on the boast, with critics claiming Google could never tell if a link was paid for.

Well, Google has today added a section to their webmaster tools where you can report sites that buy and sell links.

That could prove interesting, with webmasters all stabbing one another in the back.

Darren Jamieson, aka MrDaz, is the Technical Director and co-founder of Engage Web and has been working online in a career spanning two decades. His first website was built in 1998 and is still live today.

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