I was just watching TV and a very short advert asked the viewer to Google ‘Blackeye Lashes’. I’ve never come across this type of advertising before, so naturally being in front of a computer at the time, I did. The top result was this YouTube video for Dido.
As the result was in the natural results, as opposed to PPC, it’s also very risky in case someone else manages to rank for it as well. It’s also very clever, using natural SEO to display a full length advert on YouTube, promoted via Google, showcased on TV.
Full credit to the marketing company for coming up with this one.